Most content marketing strategy is guessed at, not designed. A team picks a few topics, writes a handful of blog posts, checks analytics twice, then wonders why nothing moved. If you have searched for a content marketing strategy checklist before, you have probably read the same seven steps everywhere: set goals, know your audience, plan a calendar, create content, distribute it, measure it, repeat. That advice is not wrong. It is just incomplete, and it rarely tells you why strategies fail in practice or how Google’s EEAT and AI search systems actually judge what you publish. This checklist fills those…